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 | The Power of Words to manipulate thinking and control behavior Ebook | |
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 | |  | | E-book Category: How To, Mind, Self Help
E-book Title: The Power of Words to manipulate thinking and control behavior
Author: JHWhite
Book Description: How emotional appeals, fallacies, manipulations, disinformation, misdirection, propaganda and Political Correctness defeat our common sense, twist our thinking and control our behavior
When people get their own way with others, they generally do it with words. They get others to agree with their point of view, give them what they want, do what they ask and buy what they are selling.
In verbal arguments between one person and another, most people find they always lose, convinced they must be wrong, while others consistently win. Their logic, their reasons seem so compelling, so powerful, they virtually force others to change their opinions, their beliefs and their behavior to comply with what's being asked. Words written can be even more powerful since the written word is often uncritically accepted as being true.
Power is generated by using the words in such a way that they trigger emotional responses in the person who hears or reads them. These are enormous powers, largely because they are invisible. Others can thus be persuaded, manipulated and controlled without their knowledge.
In total, these enormous powers have been defined as fallacious arguments, fallacious because they are false and misleading. There are more than 30 of these powers, each one with a name and crafted for a specific purpose. They are in common use in politics and everywhere else one or more people want to assert their will over others. When used in advertising, these powers are extremely successful selling tools.
"The Power of Words" makes these powers visible, brings them right out in the open. It explains what they are, how they work, and how they are being used. It will help you make your advertising far, far more effective.
Or, maybe you just want to take back control of your life. When you see the manipulations for what they are, their arguments won't be effective any longer. Their power and control over you will be gone!
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